Hey! I Can Help You Promote Your Financial Offerings

Dear Financial Marketer:

Thank you for your interest in my financial copywriting services.

Now, you’re (probably) visiting this website out of curiosity. Most marketing managers and entrepreneurs do. Or maybe you’re interested in hiring a freelance financial copywriter. A direct-response specialist with exceptional writing skills and sales ability. 

Regardless of your reason for contacting me, you’ll want to learn more about the writer before hiring them. And if we were conversing in person, you’d likely ask me a few questions. I’ll answer some of those questions for you here.

“What are Your Qualifications as a Copywriter?”

I’m a professional copywriter verified by the American Writers and Artists Institute, meaning I have grasped the concepts of writing sales-generating copy, such as …

• The established guidelines for creating compelling headlines, leads, complete sales letters, emails, and more.
• How to grab attention, connect with prospects, and drive action, whether it’s to order a product, request more information, or donate to a charity.
• How masterful copywriting can make a massive difference in achieving marketing success.

Before becoming a freelancer, I spent over 15 years working in different fields related to sales and marketing for companies like SEARS Holdings, Trans-Oceanic Life Insurance, WCGB 1060 Radio, and others. 

“Do You Have a Technical Background?”

Throughout the years, I have completed several marketing specializations in:

• Digital Marketing from the University of Illinois.
• International Marketing and Cross-Industry Growth from Yonsei University.
• Public Relations and Media from the University of Colorado (Boulder).
• Content Strategy from Northwestern University.
• Social Media Marketing from Northwestern University.
• Search Engine Optimization from the University of California (Davis).
• Marketing Mix Implementation from IE Business School.

I’ve also earned a Specialization in Financial Awareness and Literacy from McMaster University, which helps me understand the financial jargon and present it clearly to your target audience.

But, most important to you, I am a direct-response copy specialist. This means writing direct response copy is not just a hobby for me, but it’s my main source of income. Therefore, I put all my skills, knowledge, and expertise into creating every piece of direct-response copy.

I know how to sell to direct-response buyers and strive to create compelling content that resonates with them.

“Do You Have Experience in My Field?”

If you sell financial offerings through direct response, I (more than likely) have experience dealing with products or services similar to yours. Please take a moment to review the writing samples I have enclosed on this website. 

Do they align with your needs? If not, please check out my online portfolio for additional samples that better match your interests.

“Which Financial Copywriting Assignments Do You Handle?”

As a direct-response copywriter, I can write:

• Advertising: print advertising and commercials for mainstream media.
• Direct Mail: lead-generation, customer acquisition, and retention packages.
• Digital Marketing: emails, video sales letters, and online advertising campaigns.
• Web Content: SEO and sales-conversion copy for web pages and microsites.
• Public Relations: writing for press releases and other content.
• Social Media: copy for ad campaigns and other media components.
• Sales Enablement: copywriting for sales decks and email templates.

My expertise lies in crafting compelling and authentic copy that effectively communicates the benefits of a diverse range of products and services, regardless of complexity.

I possess a talent for quickly comprehending intricate marketing issues and comprehending complex technologies. My clients appreciate my ability to converse with the direct-response buyer, asking informed questions and speaking their language.

Moreover, my copy aims to get results. I can’t predict how many responses my copy will generate for you, but I can (and will) guarantee that it will represent your brand accordingly.

“Why Does Your Letterhead Say ‘Financial Services Copywriter’?”

I focus on writing engaging content for clients in the financial sector. I also work closely with them as a consultant to plan and roll out marketing campaigns that really resonate with their audience.

My aim is to give smart, budget-friendly advice that matches my clients’ specific goals.

What makes me different is my commitment to being open and fair. I don’t charge monthly retainer fees, so clients get great value for what they invest in working with me.

“Your Fee Schedule Lists a Price for a ‘Copy Critique,’ What’s That?”

A Copy Critique is basically a straightforward look at a marketing campaign. It could be anything from an ad, email, webpage, or a blog post. You can ask for feedback on something you’ve already got or a draft you’re working on.

When you get a Copy Critique, you’ll receive a detailed report that digs into your copy. It’ll be at least two pages long, focusing on different elements like your writing, design, strategy, and offer. 

I’ll point out what’s working well in your writing and what could use some improvement. I’ll also give you some tips on how to revise and rewrite it, but I won’t actually write or redo any of it for you this time.

If you’re after a fresh take on some copy or want to jazz up a package that’s lost its spark, a Copy Critique is a perfect fit. It’s a solid way to sample my services without the cost of starting from scratch.

“Speaking of Money, What Does It Cost to Hire You for a Project?”

If you have any ideas you want to toss my way for a copywriting project — like a direct mail piece, an advertorial, a white paper, a podcast script, or something for a website — just let me know! I’ll shoot you a personalized quote that fits what you need.

Check out my Services page for a look at what different projects usually cost. I’m all about helping you turn your ideas into reality with some great copywriting!

“How Long Will It Take You to Write My Copy?”

I’d love to have about 2-3 weeks to work on your copy. This gives me enough time to go through everything, tweak it, and make sure every single word is just right. However, I know and understand that some projects have tight deadlines.

So, if you need the work done quickly, just put a deadline date on the order form. If I take it on, I promise you’ll get the copy by that date or sooner.

No matter the deadline, you can rely on me to deliver error-free work.

“What Happens If We Want You to Revise the Copy?”

If you need me to tweak any of the text I deliver, just tell me what you want fixed and what changes you’re looking for. I’ll get it sorted out fast and at no extra cost.

The flat fee we settled on for the job covers revisions, as long as you ask for them within 30 days of getting the copy. Just remember that the tweaks should relate to the original assignment, not any changes made after I send it over.

If you’re not completely happy with how the copy reflects your brand when you get it, I’ll gladly make changes at no extra cost based on your needs.

“How Do I Order From You?”

Putting me to work for you is easy. 

First, just fill out the copywriting order form with all the details about what you’re selling and who it’s for. After that, send me any relevant information or materials you have to help me write your copy. You can use details in the order form as a guide. And don’t worry about organizing anything – I’ve got that covered.

If I need more info, I’ll just give you a call and ask.

As soon as you give me the green light, I’ll get started on your assignment. You’ll have it on or before the deadline, and it’ll totally match your brand vibes.

So, why not give my financial copywriting services a shot for your next marketing campaign? I’m confident you’ll be really happy with the results.

Until we meet again.

Juan Israel Ortiz
Financial Services Copywriter