Now, maybe you landed on this website out of curiosity. Some folks do; especially those who have never hired a freelance copywriter before.

But, most likely, you are here because you need a good direct response copywriter. Someone who combines writing skill and sales ability with marketing and advertising knowledge. Oh, and a bit of research capability on the side.

Whatever your reason, the point is that you want to know more about a copywriter before you hire him.

So, if we were sitting face-to-face (chatting in your office), you’d ask me questions, right?

Very well then, I would try to answer a few of them here:

What Are Your Qualifications as a Copywriter?

I can claim to be a professional copywriter because I trained to be such. 

I studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting Program, which covers the fundamentals of persuasive direct-response copy. And I passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.

Therefore, I can say that I have clearly grasped the concepts of writing sales-generating copy, such as …

  • The proven principles of effective headlines, leads, full sales letters, emails and more.
  • How to instantly grab attention, connect with prospects, and drive ACTION — whether it’s to order a product, request more information, or donate to a charity.
  • How masterful copywriting can make a massive difference in marketing success.

As of now, I am also a member in good standing of the Professional Writers’ Alliance – the most prestigious organization for professional writers in the world. For more information on the PWA, visit





Do You Have a Technical Background?

I have four years of college studies for a Bachelor’s degree in Business Administration, with a major in Production for Radio and TV and a minor in Advertising, from the Pontifical Catholic University of Puerto Rico.

Along with that, I have certifications from the My Own Business Inc.’s programs on entrepreneurship.

Also, before I became a professional copywriter, I worked for over fifteen years in the promotion and selling of products and services for different companies and organizations – such as WCGB and WPUC radio, Trans-Oceanic Life Insurance Company, and Carico International.

But most important to you, I’m a direct-response marketing and advertising specialist. Writing direct response copy isn’t something I do as a hobby. It’s what puts a roof on top of me. So I put all my skill, knowledge into every piece of copy I write.



Do You Have Experience in My Field?

If you sell through direct response, chances are I have experience dealing with your type of product or service. or something very similar.

Look at my writing samples on this website. Do they seem “right up your alley”? If not, let me know, and I’ll send additional samples that are closer to your area of interest. 



What Types of Assignments Do You Handle?

I can handle six types of assignments:

  • Advertising Copywriting – print and online ad material, as well as audiovisual commercials.
  • Direct Mail Copywriting – direct mail and landing page packages to sell direct-to-consumer.
  • Digital Marketing Writing – marketing tools to build long-lasting customer relationships.
  • Web Content Writing – company web pages and other website- related content.
  • Public Relations Writing – content to promote a product, service, organization, or cause.
  • Business-to-Business / Corporate Communications – white papers, case studies, and speeches for sales presentations.

For every assignment, you get my experience of over 15 years promoting products and services with excellent reasoning abilities. I also have the ability to work under stress. And I don’t mind frequent traveling if it’s what it takes to get the job done.

But what sets me apart from most copywriters is my Firestarter attitude. I’m passionate about what I do. And I look for creative ways to get the best results possible.

I’m more than capable to represent your business (if needed) using original thinking and logical reasoning.

Combined that with my communication skills and my research ability, and add my knowledge of digital media and advertising to the mix, and you get a unique copywriter at your service.

I can’t tell you exactly how many responses your marketing campaign will get. But I can (and will) guarantee your satisfaction with the copy you receive.



Why Does Your Tagline Say, “Direct Response Copywriter for Entrepreneurial Businesses”?

Because my mission is to help entrepreneurial businesses increase their sales response rates and build long-lasting customer relationships.

And because my writing is constructed under the direct response philosophy of communication. Which means that I look to get the audience’s attention by presenting a topic they’re intrigued by, present them a problem (most likely something they currently dealing with) with a viable solution, and then proceed to persuade them into acquiring said solution.



Your Fee Schedule Lists A “Free Copy Critique”, What Is That and Why Should I Get One?

A Copy Critique gives you an objective review of a marketing or advertising piece. You can have me critique either an existing piece OR a draft of copy in progress. It’s up to you.

When you order a Copy Critique, you get a written report of two or more pages that analyzes your copy in detail. I tell you what’s good about it: what works and what doesn’t, what should be changed and how.

My critique covers copy, strategy, and offer. It also includes specific directions for revisions and rewriting. Although, I do not write or rewrite copy for you under this arrangement.

A Copy Critique is ideal for clients who want a “second opinion” on a piece of copy, or who need new ideas to inject life into an existing package that’s no longer working.

In the open market, a copywriter like me could charge anywhere from $200 to $750 per critique. But I offer one for free to allow business owners to put my knowledge and skills to the test. To see if my views on marketing and advertising fit the culture of their business.

That way, you don’t take an unnecessary risk by hiring to write from scratch without knowing if I’m a good fit for your product or service.



How Much It Costs to Hire You for a Project?

Prices vary per project based on the length and complexity of each.

For copywriting assignments, let me know what you have in mind and I’ll quote you a price.

The “Schedule of Estimated Fees” gives you typical prices for a variety of different projects.




How Long Will It Take for You to Write My Copy?

Ideally, I would like to have two to three weeks to work on your copy. That gives me the time to polish, edit, and revise it until I’m happy with every word.

However, I realize you can’t always wait that long. So if the job is a rush, just indicate the date by which you must receive the copy on the enclosed order form. If I take on the job, I guarantee that you will have the copy on your desk by the deadline. Or sooner.

Regardless, the copy I send to you will be right. That’s my guarantee.


What Happens If We Want You to Revise the Copy?

Just let me know what you want improved and what the changes are, and I’ll make them. Fast.

There are NO EXTRA FEES for rewriting. Revisions are included in the flat fee we’ve agreed to for the assignment, provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment made after I send out the copy.

If you are not 100% with the copy you receive from me, I will revise the copy according to your specific guidelines – and at my expense!


 How Do I Order from You?

Putting me to work for you is easy.

First, just fill out the order form on my contact page, telling me what you’re selling and who you’re selling it to.

Then, I will interview you to get more details about your business and marketing efforts. Just to make sure we are a good fit.

Once we cross the t’s and dot the i’s, I will ask you to send I will ask you me any literature that gives me the background information I need to write your copy. Check out my methodology page and use that list as a guideline.

And don’t worry about organizing anything; I’ll do that. If I have any questions, I’ll pick up the phone and ask.

Once I have all of the information I need to start working, I’ll write the assignment for you. You will receive your copy on or before the deadline date.

And remember: I guarantee my copy will worthily represent your product, service, company, or cause.

So … why not try my service for your next marketing or advertising piece? I promise to greatly please you with the results.



P.S. If you have an immediate need, call me right now at 939 219 9708. Or send me an e-mail with the details to There is no charge to discuss your job with you and give you a cost estimate. And no obligation to buy.