FREQUENTLY ASKED QUESTIONS
HIRING JUAN ISRAEL ORTIZ AS A COPYWRITER: ARE THESE YOUR QUESTIONS?
I would like to use this space to answer some questions that might be lingering regarding how our working relationship is going to work. Mostly, when it comes to payment.
So, here are some of the most frequently asked questions I get about my guarantee, forms of payment, and royalties.
If you don’t have any more questions and would like to hire my services right away, just head over to the contact page and fill out the copywriting order form.
You say you guarantee my satisfaction with your copy, Juan. How does that guarantee work?
If you are not pleased with my copy when you receive it, I will rewrite it according to your specific comments, entirely at my expense.
What about sales? Do you guarantee that your copy will get the sales results I want?
There are many factors in your marketing (product, market, price, demand, consumer preferences, design, approvals, current events, etc.) that I do not control.
Therefore, while I can (and will) guarantee your satisfaction with my copy before you test it, I do not promise (nor will I guarantee) specific results.
Then how do I know the copy I hire you to write will beat my control or even be profitable?
You do not. And neither do I.
What you are buying when you hire a professional copywriter is the increased likelihood that his copy will outperform your copy, based on experience. And that is all.
Experienced direct marketers know that this is part of the risk of doing business. Inexperienced direct marketers usually do not understand this and have unrealistic expectations as a result.
Will you write copy for me for nothing up front but a nice share of the profits if your copy works?
No – unless you are a startup (your company is at its first stage of operations). Outside of startups, every job needs an advance retainer, and I do not begin work without it.
Do you never, then, work for a royalty or mailing fee?
If I were to write your promotion for no up-front fee, I would be in effect investing in your company. And you are hiring me to be a copywriter, not an angel investor.
But why would a client pay you an up-front fee AND a royalty or mailing fee?
To give me a financial incentive to think about their product after I write the copy; and to look for ways to improve the copy on an ongoing basis, so it continues to generate a profitable response.
If you write a promotion for me and I need occasional tweaks or want to do some headline tests, will you write that for me at no extra charge?
If the promotion is currently in use, and you are paying me a royalty or mailing fee, I will make those tweaks and create those headlines at no charge. After all, I have a financial interest in keeping my copy your winning control.
On the other hand, if the promotion is not paying me a royalty or mailing fee, there is an added charge to do more copywriting for your product beyond what was originally contracted for.
Now that I have answered every question you could have about my services (hopefully) – you should know whether I am the copywriter for you. If I am, then don’t waste a second and fill out the copywriting order form on my contact page. And allow me up to 24 hours to reply. Talk to you soon!