DIRECT RESPONSE COPYWRITING SERVICES
IS OUTSOURCING A DIRECT RESPONSE COPYWRITER A WASTE OF TIME AND RESOURCES?
Yes. If the copywriter fails to deliver what they claim.
In business, we produce marketing and advertising to generate a specific response. But many of these campaigns fail to do their job.
Why? Part of the problem is that business executives and support staff don’t know how to write persuasively. But you can solve that problem by using a formula first-discovered by advertising copywriters. A formula called A.I.D.A.
A.I.D.A = ATTENTION. INTEREST. DESIRE. ACTION
First, the letter gets attention with a hard-hitting lead paragraph that goes straight to the point or by offering an element of intrigue. Then, the letter hooks the reader’s interest with (often) a clear statement of the reader’s problems, needs, or concerns.
Next, create desire. by telling the reader the benefits they’ll receive from your offer. And finally, a call for action Asking for the order, signature, check, or assignment.
I am writing this webpage to get a specific result: to get you to hire me as a copywriter for your next marketing project.
Advertising – whether it’s presented in print, online, or via mainstream media – is one of the most precise marketing methods in existence. When done right, advertising can bring tons of revenue without much of an investment. And that’s the goal of every working marketer and advertiser.
DIRECT MAIL COPYWRITING
Direct mail packages are traceable – which means you’ll know if a package is working or not – and you can use them to generate both leads and mail orders. This is the bread and butter of my business. My direct mail packages are a one-on-one communication form where you present a clear and concise a brand message to your customer.
DIGITAL MARKETING COPYWRITING
You know how hard it is to create new customers every day. You also know that even when creating new customers every day, it won’t be enough to sustain your business in the long run. At some point, the new-customer well will dry out. So, what’s the answer? Make your customer love your business so much, they come back for more!
WEB CONTENT WRITING
The Internet offers a unique opportunity for businesses everywhere: they can close a sale anywhere, at any time! Because you can appeal to prospects and consumers on a 24/7 basis. That being said, if you do things wrong online, the Internet can kill your business quicker than anything you do in the real world. That’s why you need to think through what you publish online.
PUBLIC RELATIONS WRITING
Public relations have changed (drastically) since the year 2000. With the Internet BOOM and newfound marketing tools in the form of digital apps, companies now do not have to rely on the mainstream to create successful public relations campaigns. My PR philosophy goes around the purpose of building a trustworthy reputation for your business.
BUSINESS-TO-BUSINESS/CORPORATE COMMUNICATIONS WRITING
Some businesses do not make all offers for customers. There are those that have other businesses as their target. Therefore, the marketing for those offers cannot be done the same way as you would for B2C offers. My B2B writing focuses on bringing the facts to the prospect – with data-filled brand messaging and sophisticated persuasion.
Aside from copy and content writing, I offer my clients a variety of other services that help in improving their marketing and advertising efforts. You can ask for these services as part of a package, or on their own. Among them, I offer marketing strategy planning and consulting, social media setups, marketing collateral audits, and a FREE (your first) copy critique.
Now that you know how I can help your business, you might be wondering – how much will his help cost me? Well, you can find out quickly! Click the button to look at my fee schedule, and get a quick estimate of how much you could pay for my services.