I have learned that you (as a client) will be unhappy with any copywriter or consultant you hire if certain conditions exist.

And if certain other conditions do not.

Here are some guidelines to figure out whether my services are a good “fit” for your needs.

Before you sign my agreement and send a retainer, read this web page carefully.

If it discourages you, do not hire me. We would not be happy working with each other.






I do best with clients that are either direct marketers or have a direct marketing “mindset”

I.e., they need their marketing to generate a measurable, tangible response – either to generate a positive ROI or increase the volume of qualified leads.

You will be happy with me if you like highly persuasive marketing

And you are not afraid of using long copy if the situation warrants.

Clients who are interested primarily in goals other than increasing response and building customer relationships better go elsewhere.

If you are an expert in direct response, we should work in a collaborative partnership

After all, you may know more than I do.

On the other hand, if you admit you know little or nothing about direct response, you need to let me drive and stay out of my way. If you do not agree, do not hire me.

 Some clients, mostly those in large corporate settings, expect their creative vendors and consultants to be available on a “beck and call” basis

They want their personnel available to take a conference call or rewrite copy on a moment’s notice. I am not.

Clients who will like my service give their copywriters the time needed to create great copy

They are much more interested in “I want it good” rather than “I want it fast.”


Once you give me the assignment, you do not continually call me to ask, “How’s it going?”

Trust that if I need something from you, I’ll ask.

When you give me a copywriting assignment, I go away and work hard on your copy. If you want me to do so, you will not interrupt me in this task with frequent phone calls and e-mails.

I work with clients mostly by mail, fax, phone, FedEx, and e-mail

There are fees for video consulting and face-to-face meetings. If travel is needed, you’ll have to cover those expenses.

I do not offer “project management” in the sense of coordinating all aspects of a promotion (copy, design, list, production, mailing)

I offer you a specific service (copywriting). And that’s it. But I can recommend project managers to you if you require that kind of “agency” service.

Some clients, mostly small businesses and others not experienced in or sophisticated about marketing, need to understand that what I am selling you for the fee you paid me is the service. And the service only. Nothing else.

Because I do not control lists, offer, price, product, external events, and a variety of other factors that can affect your marketing, I cannot (nor will) guarantee specific results.

I can, however, continue to work for you, if you wish to contract with me to do so, on developing different sales themes, copy, and offers to come up with a winning promotion for your product.

Still Interested?

If you’re still interested in hiring my services and have not filled the copywriting order form on my contact page … hurry up and do it NOW!

My schedule gets filled up quite quickly, and it might take weeks before I can take on your assignment if you don’t let me know right away.