Introducing Juan Israel Ortiz

The Go-to Copywriter for Financial Professionals

Juan Israel Ortiz is on a mission to help financial professionals boost their response rates and build solid relationships with their clients.

As a professional copywriter verified by the American Writers and Artists Institute (the Harvard School of Copywriting), Juan Israel knows how to create copy that sells. Juan has a knack for writing catchy headlines, engaging intros, and full sales letters and emails that hit the mark. He gets how to connect with people and inspire them to take action, whether that’s making a purchase, asking for more info, or donating to a cause.

Great copywriting can seriously change the game when it comes to marketing success.

Before diving into freelancing, Juan racked up over 15 years of experience in sales and marketing roles at places like SEARS Holdings, Trans-Oceanic Life Insurance, and WCGB 1060 Radio. Throughout his career, he’s picked up a bunch of marketing skills and has specializations in:

• Digital Marketing from the University of Illinois.
• International Marketing from Yonsei University.
• Public Relations and Media Management at the University of Colorado (Boulder).
• Content Strategy and Social Media Marketing at Northwestern University.
• Search Engine Optimization at UC Davis.
• Marketing Mix Implementation at IE Business School.

Plus, he’s got a Specialization in Financial Awareness and Literacy from McMaster University, which helps him simplify complex financial terms for any audience.

But what really matters is that writing copy for financial services is Juan’s passion and livelihood. He puts his heart into every piece, knowing how to connect with financial buyers and create content that resonates with them.

Juan can deliver various types of copy, including:

1. Advertising: print ads, advertorials, and infomercial scripts.
2. Direct mail: lead-gen and mail-order packages.
3. Digital marketing: emails, PPC, and sales video scripts.
4. Web content: SEO and sales-focused copy for websites.
5. Public relations: press releases, special reports, and articles.
6. Social media: blog posts, short video scripts, and infographic text.
7. Sales materials: cold emails, follow-ups, sales decks, and battlecards.

Juan’s great at crafting authentic copy that clearly communicates the perks of various products and services, no matter how complex. Clients appreciate Juan’s ability to dive into tricky marketing issues and chat with financial buyers using their language.

When it comes to results, Juan Israel can’t guarantee how many responses your copy will pull in. But he can promise his work will represent your brand the right way.

So feel free to share your ideas with Juan for any copywriting project you have in mind. Whether you need website copy, emails, social media content, or anything else, Juan can send over an info kit or a personalized quote based on what you need. You can check out the Contact page to share details about your upcoming campaign.

Let’s make your vision come to life with some compelling copy!