10 Books About Copywriting That You Should Read

There are numerous excellent books about copywriting that cover a range of topics, from fundamental principles to advanced techniques. Here are some highly recommended books for aspiring and experienced copywriters:

“Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan – A classic in the advertising industry, this book provides insights into the creative process of advertising and effective copywriting.

“The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells” by Robert W. Bly – Robert Bly offers practical advice and step-by-step guidance for creating persuasive copy that drives sales. It covers various mediums, from print to online.

“Ogilvy on Advertising” by David Ogilvy – David Ogilvy, often referred to as the “Father of Advertising,” shares his wisdom on advertising, including copywriting techniques and principles that have stood the test of time.

“Breakthrough Advertising” by Eugene M. Schwartz – Although challenging to find and considered a classic, this book by Eugene Schwartz is highly regarded for its insights into market psychology and creating breakthrough copy.

“The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want” by Gary Blake – Gary Blake provides a comprehensive guide to copywriting principles, covering everything from crafting compelling headlines to creating effective direct response copy.

“Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone” by Drew Eric Whitman – This book delves into the psychology of advertising and offers practical tips for creating persuasive copy that resonates with consumers.

“Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley – While not exclusively about copywriting, this book is a valuable resource for anyone involved in creating written content, offering tips and insights on writing for the digital age.

“The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters” by Joseph Sugarman – Joseph Sugarman, a highly successful copywriter, shares his expertise in this handbook, covering techniques for writing persuasive copy that sells.

“Scientific Advertising” by Claude C. Hopkins – A classic in the field, Claude Hopkins’ book is a foundational text that explores the principles of scientific and data-driven advertising.

“This Book Will Teach You How to Write Better” by Neville Medhora – Geared towards practical tips and techniques, this book provides actionable advice for improving your writing and creating more effective copy.

Remember that the field of copywriting is dynamic, so it’s beneficial to explore a variety of resources to stay updated on industry trends and evolving best practices.