Hiring Juan Israel Ortiz as Your Financial Copywriter: Are These Your Questions?
Here are some of the common questions people ask me about my copywriting and marketing consulting services:
“You say you guarantee that my brand will be represented accordingly with your copy. How does that guarantee work?”
Most clients are really happy with how my copy showcases their brands when they receive it. But if you’re not totally satisfied, I’ll rewrite it based on your feedback, free of charge.
“What about sales? Do you guarantee that your copy will get the sales results I want?”
No.
Why Not?
There are a bunch of things in your marketing that I can’t control, like your product, market, pricing, audience, demand, what customers want, design, approvals, and even current events. So, while I will make sure that my copy reflects your brand well before you test it, I can’t promise any specific results.
“Then how do I know the copy I hire you to write will beat my control or even be profitable?”
You don’t, and neither do I. When you hire a professional copywriter, what you’re really paying for is the better chance that their writing will do better than yours — thanks to their experience. That’s the deal. Experienced marketers get that this is just part of the game. On the other hand, those new to direct marketing often expect too much and don’t fully grasp the reality. The truth is, no one has a foolproof method for consistently beating the control or guaranteeing a successful promotion. If I did, I’d be living a pretty lavish life!
“Will you write copy for me for nothing up front but a nice share of the profits if your copy works?”
Yeah, but it’s just for small businesses with around 11 to 50 employees and bringing in less than $10 million. For mid-sized and larger companies, I need an upfront retainer for any job, and I won’t start working until that’s sorted.
“Do you work for a royalty or mailing fee?”
I’m all about those royalties and mailing fee deals! Just to clarify, though, those royalties are more like a bonus for the performance, not a replacement for an upfront fee.
“But why would a client pay you an up-front fee PLUS a royalty or mailing fee?”
The idea is to give me some financial motivation to keep their offer in mind once the copy is done. Plus, I want to find ways to tweak the copy over time so it keeps bringing in a good return.
“If you write a promotion for me and I need occasional tweaks, or want to do some headline tests, will you write that for me at no extra charge?”
If I’m already getting paid a royalty or mailing fee for the promotion, I’ll make those updates and come up with new headlines free of charge. After all, it’s in my best interest to keep my copy performing well for you. But if I’m not getting paid a royalty or mailing fee, there’s an extra fee for any additional copywriting work beyond what we originally agreed on.