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Copywriting Fee Schedule

Online Copywriting Services

COPYWRITING SERVICEFEE RANGE
Homepage content$1,500 – $3,000
Rewrite for a webpage$100 – $1,000
Copywriting for a new webpage$500 – $1,250
Banner ad or text ad$250 – $1,000
Online sales page for a single promotion$3,500 – $5,000 plus royalties
Lead-generation squeeze page$500 – $1,500
Microsite$3,000 – $7,000
Article of 1,201–2,000 words$250 – $1,000
Editorial piece of 600–800 words$200 – $500
Blog post of 301–1,200 words$250 – $800
Pillar post of 4,000 words or more$500 – $2,500
Press release$500 – $1,000
Long form video sales letter of 20–45 minutes$5,000 – $11,250
Short online video script of 1 – 5 minutes$500 – $1,500
Podcast script of 15-45 minutes$7,500 – $45,000
Case study of 2-3 pages, 1,200-2,000 words$1,200 – $2,000
White paper of 5-10 pages$2,000 – $10,000
Autoresponder series of 3-5-7 emails$300 – $7,000
Standalone promotional email$250 – $2,000
e-Newsletter$800 – $2,000
Pay-per-click or AdWords campaign$225 – $3,750
Social media ad campaign$100 – $500
Company description$25 – $500
Chatbot$200 – $20,000

Offline Copywriting Services

COPYWRITING SERVICEFEE RANGE
Mail-order sales letter package$1,500 – $5,000
Lead-generation mail package$1,500 – $5,000
Renewal series of 3-5-7 letters$1,500 – $2,500
Magalog-style self-mailer$9,000 – $15,000
Newsletter-style self-mailer$750 – $2,500
Postcard or double postcard$750 – $1,500
Slim-jim brochure$750 – $1,500
Telemarketing script$500 – $2,000
Sell sheet$500 – $1,000
Battlecard$1,000 – $2,000
5 versions of a call script$2,000 – $2,500
10 cold-prospecting email templates$1 ,500 – $2,500
Package of 10 follow-up email templates$1,500 – $2,500
Sales deck of 20 slides, content only$2,000 – $3,500
Two-page spread direct-response ad$3,300 – $3,950
Full-page direct-response ad$2,500 – $3,000
Half-page direct-response ad$1,500 – $2,000
Small display direct-response ad$800 – $2,000
Advertorial$800 – $1,500
Radio commercial script of 30-60 seconds$1,500 – $2,000
TV commercial script for 30-60 seconds$1,000 – $1,800
Infommercial script for 20-45 minutes $20,000 – $81,000
Annual report$5,000 – $10,000
Booklet$500 – $1,000