7 Newsletters for Direct Mail Copywriters

There are several newsletters dedicated to direct mail copywriting that provide valuable insights, tips, and strategies for improving your copywriting skills and creating effective marketing campaigns. Here are some of the best newsletters you can subscribe to:

1. The Direct Response Letter by Robert W. Bly: Robert W. Bly is a renowned copywriter and author who shares his expertise in direct mail and direct response marketing through his newsletter. Subscribers receive practical tips, case studies, and advice for creating persuasive copy that drives results.

2. The Copywriter’s Roundtable by Clayton Makepeace: Clayton Makepeace is a legendary copywriter known for his expertise in direct response marketing. His newsletter, The Copywriter’s Roundtable, offers insights into copywriting techniques, marketing strategies, and industry trends, along with real-world examples and case studies.

3. Copyblogger by Brian Clark: While not exclusively focused on direct mail, Copyblogger is a valuable resource for copywriting tips and advice across various digital marketing channels. Subscribers receive articles, tutorials, and guides on writing persuasive copy, engaging content, and optimizing marketing campaigns.

4. Ben Settle’s Email Players Newsletter: Ben Settle’s Email Players Newsletter provides unconventional and sometimes controversial advice on email marketing and copywriting. While primarily focused on email, many of the principles and strategies discussed are applicable to direct mail copywriting as well.

5. American Writers & Artists Inc. (AWAI) Newsletter: AWAI offers a variety of resources and training programs for copywriters, including a newsletter that covers topics such as direct mail copywriting, freelance writing, and marketing. Subscribers receive tips, techniques, and opportunities to improve their skills and advance their careers.

6. The Direct Marketing Club of New York (DMCNY) Newsletter: DMCNY is a professional association for marketers that provides educational resources, networking opportunities, and industry news. Their newsletter includes articles, interviews, and event announcements related to direct mail copywriting and direct marketing.

7. The Direct Marketing Association (DMA) Newsletter: The DMA is a leading organization for direct marketers, offering resources, research, and advocacy for the industry. Their newsletter covers a wide range of topics related to direct mail, including best practices, trends, and regulatory updates.

These newsletters offer valuable insights, tips, and resources for copywriters and marketers interested in mastering the art of direct mail copywriting. By subscribing to these newsletters, you can stay informed about industry trends, learn from experts in the field, and continually improve your skills as a copywriter.