Direct mail copy should be clear, concise, and easy to understand. Avoid jargon or overly complex language that may confuse or alienate the audience.
Urgency and Scarcity in Direct Mail Copywriting
Creating a sense of urgency or scarcity in the copy can motivate recipients to act quickly. Limited-time offers or exclusive deals can prompt immediate responses.
Testimonials and Social Proof
Including testimonials, reviews, or endorsements from satisfied customers can help build trust and credibility in direct mail campaigns.
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