Introducing Juan Israel Ortiz
Your Copywriting Partner for Excellent Marketing Presentations
Dear Financial Marketer:
Thank you for being so interested in my financial services copywriting offerings.
Now, you’re (probably) visiting this website out of curiosity. Most marketing managers and entrepreneurs do.
Or maybe you’re interested in hiring a freelance financial services copywriter. A direct-response specialist with exceptional writing skills and sales ability.
Regardless of your reason for contacting me, you’ll want to learn more about the writer before hiring them. And if we were conversing in person, you’d likely ask me a few questions.
I’ll answer some of those questions for you here.
“What are Your Qualifications as a Copywriter?”
I’m a professional copywriter verified by the American Writers and Artists Institute, meaning I have grasped the concepts of writing sales-generating copy, such as …
- The established guidelines for crafting engaging copy tailored to various marketing functions.
- How to grab attention, connect with prospects, and drive action.
- How masterful copywriting can have a significant impact on achieving marketing success.
Before becoming a freelancer, I spent over 15 years working in various fields related to sales and marketing. I worked for companies like SEARS Holdings, Trans-Oceanic Life Insurance, WCGB 1060 Radio, and others.
“Do You Have a Technical Background?”
Throughout the years, I have completed several marketing specializations, including:
- Digital Marketing at the University of Illinois,
- International Marketing at Yonsei University,
- Public Relations at the University of Colorado (Boulder),
- Content Strategy and Social Media Marketing at Northwestern University,
- Search Engine Optimization at the University of California (Davis),
- and Marketing Mix Implementation at the IE Business School.
I’ve also earned a Specialization in Financial Awareness and Literacy from McMaster University. This helps me understand financial jargon, which allows me to present it clearly to your target audience.
But, most important to you, I am a financial services copywriting specialist. Writing financial services copy is not just a hobby for me.
It’s my main source of income.
Therefore, I put all my skills, knowledge, and expertise into creating every piece of financial copy. I know how to sell to prospects in the financial sector.
And I strive to create compelling content that resonates with them.
“Do You Have Experience in My Field?”
If you sell financial services through direct response, I probably have experience with similar products or services. Please take a moment to review the writing samples on my samples page.
Do they align with your needs? If not, please don’t hesitate to contact me, and I will happily provide additional samples that better match your interests.
“What Kinds of Assignments Do You Handle?”
As a financial services copywriter, I can write for:
- Advertising: advertorials, print ads, and media commercials.
- Direct Mail: mail-order and lead-generation packages, including magalogs and newsletters.
- Digital Marketing: emails, banner ads, VSLs, and pay-per-click campaigns.
- SEO and Web Content: sales-conversion copy for web pages.
- Public Relations: writing for press releases, case studies, white papers, etc.
- Social Media: blog posts and scripts for podcasts and short videos.
- Sales Enablement: templates for cold-callling and follow-up emails and call scripts.
My expertise is in crafting compelling and authentic copy. Copy that effectively communicates the benefits of various products and services.
Regardless of complexity.
I possess a talent for quickly comprehending intricate marketing issues and comprehending complex technologies. My clients appreciate my ability to converse with the direct-response buyer, asking informed questions and speaking their language.
Moreover, my copy aims to get results.
I can’t predict how many responses my copy will pull for you. But I can (and will) guarantee my copy will represent your brand accordingly.
“WHY DOES YOUR LETTERHEAD SAY ‘FINANCIAL SERVICES COPYWRITER AND CONSULTANT’?”
I specialize in crafting compelling copy for my financial services clients and collaborating as a dedicated consultant.
Together, we meticulously strategize marketing campaigns. Executing strategies that yield a highly positive response from their target audience.
My approach involves offering on-point advice that is cost-effective and tailored to align with their unique goals and objectives. And my commitment to transparency and fairness sets me apart.
I do not impose monthly retainer fees unless the project calls for it. Ensuring that my clients receive exceptional value for their investment in our partnership.
“YOUR FEE SCHEDULE LISTS A PRICE FOR A ‘COPY CRITIQUE,’ WHAT’S THAT?”
A Copy Critique offers an impartial evaluation of a marketing campaign. Whether it’s an advertisement, email, webpage, or blog post.
You can request a critique for an existing piece or a draft in progress.
When you order a Copy Critique, you will receive a comprehensive written report that analyzes your copy in detail. The report will be at least two single-spaced pages covering various aspects such as copy, design, strategy, and offer.
I will highlight your copy’s strengths and weaknesses and suggest what needs to be changed and how. The report will also include directions for revisions.
Under this arrangement, I will not write or rewrite the copy for you.
A copy critique is the ideal solution if you need a “second opinion” on a piece of copy. It’s also perfect if you need fresh ideas to revive an existing package that’s no longer effective.
You can experience my services at a lower cost. This option is more affordable than having me write your copy from scratch.
“Speaking of Money, What Does It Cost to Hire You for a Project?”
Feel free to share your ideas with me for any copywriting assignment. This could include a direct mail package, an advertorial, a white paper, a podcast script, or a website.
I’ll provide you with a personalized quote based on your specific needs.
The “Schedule of Estimated Fees” page breaks down typical prices across various project types. Let’s bring your vision to life through compelling copywriting.
“How Long Will It Take You to Write My Copy?”
Ideally, I would like 2-3 weeks to work on your copy. This timeframe allows me to carefully review, polish, and revise the content until every word is perfect.
If you can’t afford to wait for that long, indicate the deadline date on the copywriting order form. If I take on the job, I guarantee you will receive the copy on or before this date.
No matter the deadline, you can rely on me to deliver error-free work.
“What Happens If We Want You to Revise the Copy?”
If you want changes in the given text, let me know what you want improved and what the changes are. I’ll make the necessary revisions quickly and without any additional charges.
The flat fee we agreed upon for the assignment includes revisions. They must be requested within 30 days of receiving the copy.
Please note that these revisions should be based on the original assignment. They should not be based on any changes made after I send the copy.
Let me know if you are not 100% sure the copy represents your brand appropriately upon receiving it. I will revise it at my expense based on your specific guidelines.
“How Do I Order From YOU?”
Putting me to work for you is easy.
First, tell me about your offer and the target audience you are targeting. Then, send me relevant literature to help me gather the necessary information to write your copy.
You don’t need to organize anything—I’ll handle that. If I need any further clarification, I’ll call you and ask for it.
Once you give me the go-ahead, I will write the assignment for you. You will receive it on or before the deadline, and it is guaranteed to represent your brand accordingly.
Why not try my service for your next online sales page or direct mail package? I can also help with a feature article, press release, ad, e-mail, or video sales letter.
I promise you’ll be delighted with the results.
Thank you for your time,
Juan Israel Ortiz
Financial Services Copywriter