We aim to create compelling and engaging copy for an online sales page promoting BestFin Bank’s VISA Infinity Card. This sales page is part of a customer acquisition campaign targeting the business-to-consumer (B2C) market.
The goal is to highlight the benefits of the VISA Infinity Card. It also aims to showcase its features and encourage visitors to apply for the card.
Our target audience consists of people ages 25-50 of all genders. They live in urban and suburban areas.
They earn middle-to-upper-middle-class incomes, being professionals, executives, and entrepreneurs.
Our target audience values convenience, seeking efficient and convenient financial solutions. They’re status-conscious and interested in exclusive, premium services enhancing their lifestyle.
They’re tech-savvy and comfortable with digital banking and online transactions. They’re also travel enthusiasts who frequently travel for business or leisure and appreciate travel-related benefits.
They’re financially responsible and look for reliable and secure financial products.
Here’s the online sales page in PDF form, and the link to download it.
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