We aim to create persuasive copy for a mail-order package. Our goal is to acquire new customers for the Boomer Bliss Investment Club.
We focus on retiring or nearing retirement Baby Boomers.
Our target audience is people ages 55-75 of all genders located in the United States of America earning middle-to-upper-middle-class incomes. They’re retired or approaching retirement.
Our market is concerned about financial security and stability in retirement. It values trustworthiness, reliability, and expert advice.
The market is also interested in simplifying financial planning and investment strategies. It prioritizes peace of mind and stress-free financial management.
Here are the links to download each element of the mail-order package.
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