We aim to create engaging copy for a short online video. The goal is to raise awareness about the Boomer Bliss Investment Club.
It targets Baby Boomers who are retired or nearing retirement.
Our target audience is people ages 55-75 of all genders located in the United States of America earning middle-to-upper-middle-class incomes. They’re retired or approaching retirement.
Our market is concerned about financial security and stability in retirement. It values trustworthiness, reliability, and expert advice. It’s also interested in simplifying financial planning and investment strategies. It prioritizes peace of mind and stress-free financial management.
Here’s the manuscript in PDF form and the link to download it.
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