Ethical direct response copywriting is about persuasion, not manipulation. Attempting to manipulate customers with misleading information can backfire and damage a brand’s reputation. 

Creating a sense of urgency can be effective. However, relying solely on hype, exaggeration, or misleading claims can lead to negative consequences. Building trust is essential for long-term success. 

It’s a misconception that any form of attention, even negative, is beneficial. In reality, negative attention resulting from misleading or offensive copy can harm a brand’s reputation and lead to long-term consequences.